Christopher Sonawane Student ID - 101288179
Marketing Science: Unifying Business & Technology
Marketing science is the amalgamation of business and technology with data being the unifying principle. The goal here would be to give clients a return on their investment by translating data into business insights. Marketing science isn’t just about collecting large volumes of data, it’s a process of using marketing tools effectively to understand complex data. As Blair said “value over vanity”.
A Marketing Scientist would be expected to wrangle and analyze data i.e., not just understand the data but apply the data as well. Marketing Scientists need to understand the business and the business objectives to come up with possible solutions using the collected data along with being effective communicators. One of the benefits of a component-based architecture website would be that it is possible to customize/personalize what the users see based on multiple factors, one of the being geographic location. Showing content based on the user's geographic location had a tangible improvement in metrics.
While working on the case study I learned how to sort through and identify data. Also, understanding the data and using it to come up with possible solutions and content ideas to improve the experience of potential clients. Blair’s mentioned that she had a nonlinear path in this industry but what really helped her stand out was her internships.
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